Consulting designed to help your cannabusiness succeed in an ever-changing marketplace
About Me
My name is Mei-Ling Campbell, and I’m a former General Manager and Sales VP for STIIIZY, helping them grow and scale to their winning position in expansion markets. I now work with cannabis brands around the country as a strategic thought partner and consultant. Not only can I analyze, strategize and build a framework for cannabis brands to be successful, but I can help them implement and execute as well. I love working with brand and sales teams, and I thrive on challenges and getting stuff done. Tap in and learn how I can help optimize your cannabis brand sales and sell-through in your markets!
Services
From in-depth market analysis and sales strategies to infrastructure development to multi-state expansion strategies and team building, all customized to help your brand level up.
Current & Prior Clients
What’s In A Name?
During my cannabis journey, I learned that cannabis and hemp were cultivated in ancient China and Taiwan. Dàmá means Cannabis Sativa in Chinese, and directly translates as “great numbness”. The word má has been used to describe the hemp plant since before the invention of writing five thousand years ago, and is pictorially based on how they used to dry the hemp by hanging it upside down from a ledge.
Historical Chinese text and archaeological finds indicate smoking rituals and medical uses for cannabis over 3000 years ago. At one point, it was so integral to life in China and Taiwan that it was considered one of The Five Grains, a group of five farmed crops that were very important in the agriculture of ancient China.
I found all of this fascinating, considering how taboo the plant is in modern China and Taiwan. I wanted to incorporate Dàmá in my cannabis company name as a nod to my heritage and its ancient relationship with the plant’s medicine.